Our Story

The Story in the Cards

In a world full of fleeting trends, we felt a disconnect. The timeless elegance of Indian craftsmanship—the intricate embroidery of Rajasthan, the sturdy soul of the Kolhapuri chappal—was becoming a relic, a piece of history rather than a part of our daily lives. The stories of the artisans, the legacy in their hands, were getting lost in the noise.

We wanted to change that. We wanted to reshuffle the deck.

That’s how Shuffle was born. Not just as a brand, but as a tribute. Our name represents the blend we stand for: a shuffle of tradition and modernity, of timeless craft and contemporary style. It’s about dealing a new hand where heritage isn’t just preserved; it’s celebrated, worn, and walked in, every single day.

Each pair of our chappals is more than just footwear. It's a card in our royal deck, handcrafted by master artisans—the true kings and queens of the craft. We partner with these skilled creators, ensuring every stitch tells a story of passion and precision. When you wear a pair of Shuffles, you're not just making a style statement; you're carrying a piece of a legacy forward.

Our promise is simple: to create footwear that is authentic, beautifully crafted, and fit for the royalty in you.

Welcome to the new deal in Indian footwear. Welcome to Shuffle.